THE NOMINEES FOR
BEE-OTCH OF THE MONTH ARE...
*Donald Trump for
being Donald Trump,
*Sinclair for getting shitcanned by the FCC,
*Townsquare Media for fucking up WGRD
*and Cody Wilson for making guns more
BASED ON PAGEVIEWS
ON OUR BLOGSPOT
SITE, THE LOSER IS...
On Friday, a rarity occurred in the
Spring 2018 Nielsen ratings for Grand Rapids.
published July 24, 2018:
For the first time in years, country giant B93 is
NOT the #1 radio station in town. It's their CHR
sister, 104.5 WSNX.
SNX had a 7.7, giving them their best ratings in
ages. As a matter of fact, their ratings have
improved 30% overall since last Summer. The Bee,
OTOH, dipped from an 8.4 to a 7.1.
Despite having an airstaff that's mostly from
Detroit via sister station Channel 9-5-5, WSNX
mainly led the ratings mainly because of the fact
that they're the most-rhythmic-leaning station in
town. Rap and hip-hop are hot right now and the
fact that both WSNX and flea-powered Magic 104.9
play a decent deal of it are helping their
ratings. It's also known that WSNX's Detroit-fed
morning show, Mojo in the Morning is doing quite
well in the ratings despite a bumpy beginning
thanks to the firing of long-time morning man Ken
Evans (now at crosstown 105.3 Hot FM).
Number three belonged to WOOD-AM/FM, four was WLAV
and WGRD rounded out the top five. Unlike WSNX,
GRD is not really on a ratings tear.
From last Winter to this past Spring, WGRD went
from a 7.1 to a 4.8, about 32% of its listeners.
Why the huge loss? Well, I think it's because of
1) the constant turnover at The Free Beer and Hot
Wings Show and 2) the fact that GRD thinks that
their listeners - who love Metallica, KoRn, Tool,
Rage Against the Machine and others - also love ZZ
Top, Queen and other 1970s butt rock bands that no
active rock station should ever play.
Look, if I want to hear classic rock, I would be
listening to WLAV or 101.3 The Brew (and talk
about VERY shitty ratings for that station). But
the morons at Clownsquare have shown how
incompetent they are by mixing oil and water.
Sometimes, I wish that GR could have a rock
station that DOESN'T play anything from before
1980. But since three companies control 95% of all
the stations in town, well, there you go.
Sometimes, I wish iHeartMedia, Cumulus and
Townsquare would all learn about the success story
of WION 1430 in Ionia. Fifteen years ago, the
station was airing a talk format. Then the owner
died and his widow sold the station to the owner
of a two other radio stations in Greenville. The
problem was that they also owned a newspaper, and
they couldn't get a waiver to own both the paper
and WION as needed by the FCC. Well, several
months later, the station was sold to three guys
from Indiana. The station re-signs on the air
almost a year after it was shut down. Instead of a
talk format, the station - re-christened "I1430" -
started doing something that most AM stations
stopped doing decades ago: they play music. WION
primarily plays a mix of adult hits and classic
rock. Since buying the station, the three have
fixed the aging transmitter, added an FM simulcast
and even purchased the two stations that the
newspaper owners owned, now M106.3.
One of the best parts regarding WION is the fact
that every election year, they ban non-federal
political ads. Why? Because they can. They want to
put their focus on the businesses of Ionia.
However, more-corporate radio stations have to air
them? Why? Because they're in so much debt that
they cannot reject any ads. WION, OTOH, probably
has way less debt than their bigger corporate
counterparts. They know what their listeners and
In the end, WGRD has seen better days. Put the
smack down on Jerry Tarrents all you want, but the
second he left the building, it seemed that the
whole station fell apart. I think it's sad that
Pandora has a better new rock station than GRD.
Hell, Rock 105 and 95-5 in northern Michigan stays
away from butt rock.
While they're at it, they need to shitcan Livewire
Nights as well.
January: Donald Trump
February: Donald Trump
March: Joe Gassman