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Radio: where ratings no
published October 3, 2018:
Recently, Grand Rapids was given a shocker when
long-time CHR 104.5 WSNX topped the ratings,
displacing sister station B93. This was despite
the fact that much of the station is programmed
from Detroit these days.
Now, the station has lost another piece of being
live and local.
Sam "Stick" Day, the station's programmer and
afternoon jock has been fired from the station. On
social media, he said that he was very proud of
his accomplishments at WSNX, especially his
ratings records. Stick came to WSNX from sister
WKQI Channel 955 in Detroit where he held a
similar shift before heading to SNX nearly three
Stick also hosted Channel 955's Saturday night mix
show as well.
No word was given as to why Stick was canned from
the top-rated CHR, though sadly, rumor had it that
it was because WSNX and WKQI's owners, iHeartMedia
wants to further consolidate their operations.
You know, I don't listen to WSNX most of the time,
but I hate it when a successful radio station
fires a DJ for shit reasons. I remembered around
25 years ago in northern Michigan where I grew up,
a popular morning jock, Tim Murphy got canned from
WKLT. Why? It was because he trashed Arby's. At
the exact time he was in the middle of his
diatribe against the roast beast giant, the chain
was ordering $200 worth of spots on the station.
Instead of defending him, KLT simply fired him,
which is what the station is known for: firing
popular jocks whose name isn't Terri Ray.
It's funny that here in Grand Rapids, iHeart has
101.3 The Brew, which has NO ratings and yet,
they've been a rock station with virtually the
same format for over 15 years. Cumulus has WBBL
107.3 and the fat blowhard Bill Simonson, which
doesn't have ratings, period. So, why are radio
groups tolerant towards failure and won't fight
for their top-rated jocks? Good question.
In WSNX's case, they're safe. They're the only
full-powered radio station in Grand Rapids with
enough balls to play rap and hip-hop. They can
have some jerkoff willing to work for minimum wage
called Kendrick Lamar Lamar Kendrick and they
won't care. As long as they carry those one-second
ads with that woman saying "take me to Kessler's",
all is well for iFart.
As for Stick, looks like he wants to go back to
Detroit. I don't blame him. Maybe he'll end up at
98.7 Amp Radio, since that station won't go
anywhere soon, poor ratings or not. Who knows?
Nonetheless, I wish him the best.
And why is digital media (SiriusXM, Pandora,
Spotify, etc.) kicking traditional media's ass?
And from October 23:
the Grand Rapids radio ratings came out for
last Summer. B93 returned to the top, WGRD
zoomed back to second place in their best book
in ages, WSNX returned to 3rd place while WLAV
and WOOD-AM/FM tied for #4.
losers, of course, are the perennial sports
duo of iHeartMedia's ESPN 96.1 and Cumulus'
WBBL 107.3. But what might be even more
embarrassing is the fact that a music station
is actually tied with one of the sports
101.3 The Brew is tied with WBBL for 14th
place. The classic rocker only registered a
1.6, one of its lowest ratings in forever.
So, why does
The Brew suck? Simple: the station is loaded
with out-of-town jocks and a shitty morning
show that tanked in Detroit. Plus, the station
shares the same fucking corporate classic rock
that LAV plays. What were they thinking when
they added Rover's
Morning Glory to
their schedule? Do they expect that
shitty-assed show to defeat the local Free Beer and
Hot Wings in the
ratings? Please. Plus, I see no promotion
for RMG. No
billboards, no promo crew on the streets, no
has been some sort of rock format since 2001
and they've NEVER kicked ass in the ratings.
IFart doesn't know what to do with the
station. Alternative's a stupid choice since
it's tanking in Detroit. Active rock might be
an OK choice IF they stay away from the older
rock that everybody in town plays. Hell, they
could even air an attack campaign on GRD for
playing classic rock. Oh! 101.3 can't do a
black format since it'll hurt WSNX. I can go
on and on, but let's face it: 101.3 has been a
flaming dumpster fire for too long.
At least it's
not as bad as WFUR.
January: Donald Trump
February: Donald Trump
March: Joe Gassman
August: Shri Thanedar